Go further. Grow in Korea.

Enter the Korean market with a local partner managing your brand’s launch, sales channels, and ongoing operations.

Why consider Korea as your brand’s next market.

Cosmetics & Fragrance
KRW 4,158.90 billion
Q2 2026
Lifestyle goods
KRW 5,435.40 billion
Q2 2026

KRW billion

Ministry of Data and Statistics · Online Shopping Survey

Quarterly Online shopping: Cosmetics & Fragrance and Lifestyle goods, from Q1 2023 to Q2 2026 (KRW billion)
QuarterCosmetics & FragranceLifestyle goods
Q1 2023KRW 2,819.600 billionKRW 4,075.100 billion
Q2 2023KRW 2,989.200 billionKRW 4,330.400 billion
Q3 2023KRW 2,957.600 billionKRW 4,419.600 billion
Q4 2023KRW 3,212.600 billionKRW 4,681.700 billion
Q1 2024KRW 3,232.400 billionKRW 4,614.800 billion
Q2 2024KRW 3,247.300 billionKRW 4,798.700 billion
Q3 2024KRW 3,116.200 billionKRW 4,857.000 billion
Q4 2024KRW 3,430.000 billionKRW 4,912.100 billion
Q1 2025KRW 3,456.000 billionKRW 4,727.000 billion
Q2 2025KRW 3,454.500 billionKRW 5,030.500 billion
Q3 2025KRW 3,385.900 billionKRW 5,224.700 billion
Q4 2025KRW 3,552.000 billionKRW 5,087.100 billion
Q1 2026KRW 3,793.700 billionKRW 5,080.800 billion
Q2 2026KRW 4,158.900 billionKRW 5,435.400 billion

Online spending on beauty and lifestyle products in Korea has grown overall in recent years. Korean consumers also buy directly from overseas retailers, making Korea a market worth considering for international brands seeking new customers.

Entering Korea starts with identifying the customers and sales channels that fit your brand. Clear product information in Korean, supported by familiar payment options, reliable delivery and responsive customer service, can help consumers understand your products and feel confident about buying them.

What matters when selling in Korea.

  • Product & Price

    Define why customers would choose your product, with pricing that accounts for import and selling costs.

  • Channels & Retail

    Reach customers with Korean content and the right channels. Physical retail adds another hurdle: buyer review, commercial terms, and reliable supply.

  • Ready for sale

    Prepare the product documents, labeling, and import requirements needed for launch.

  • Delivery & Support

    Build trust with reliable delivery, Korean support, and clear exchanges and returns.

Korea Operations.One Local Partner.

  • Strategy

    Assess market fit and plan market entry with future offline expansion in mind.

  • Import & Launch

    Coordinate import documentation, labeling, and launch schedules.

  • Localization

    Localize brand and product content for Korean consumers.

  • Sales & Marketing

    Manage sales channels, pricing, and marketing campaigns, and explore opportunities for offline retail expansion.

  • Logistics & CS

    Coordinate fulfillment, inventory, and customer support.

  • Settlement

    Reconcile sales, costs, and inventory for settlement reporting.

Find the right starting point for your brand.

  1. Understand your brand and goals

    Review your brand, products, and goals for Korea.

  2. Agree on scope and terms

    Agree on scope, responsibilities, budgets, and commercial terms.

  3. Prepare for launch

    Prepare product materials, Korean content, sales channels, and logistics.

  4. Operate and improve

    Use sales performance and customer feedback to improve operations.

Before we start working together.

For brands ready to build an ongoing presence in Korea.

For now, we focus on beauty and lifestyle products. As a registered Responsible Cosmetic Distributor in Korea, we assess each product’s strengths, fit for the Korean market, and practical requirements for launch.

We are your team in Korea. We take care of your local operations, while your brand provides the materials, products, and budget. We confirm the business and sales arrangements needed for your products and channels.

Glyn manages consignment sales and local operations without buying inventory upfront. We put maximum effort into selling through the products your brand supplies. The contract sets out how any remaining inventory, storage, and returns will be handled.

Our fees combine a monthly retainer for ongoing local operations with a sales commission. We agree in advance on the scope and budget for brand-funded costs, including international shipping, import customs clearance, testing, and marketing.

These are channels we are considering for future expansion. We would assess the right opportunities and timing with your brand, based on product fit, sales performance, supply capacity, and budget. Any listing would depend on the retailer’s review and agreed commercial terms.

We are also considering a Glyn-operated store where customers could discover and experience our partner brands in person. This is a longer-term possibility. The format, location, and timing would depend on brand growth, customer demand, and operational readiness.

Our partnerships typically cover both launch and ongoing operations. We work to earn your trust over time and build a lasting partnership as your brand grows in Korea.

We establish brand guidelines and approval contacts, and agree in advance on decision-making responsibilities for pricing, content, and budgets.

The first sale is just the beginning.

A place in everyday life. A reason to choose your brand again.

We want your brand to become part of life in Korea: something people reach for, come back to, and recommend to others. Attention can be fleeting. We work to earn your brand a lasting place in people’s daily routines.

Our ambition is to build a brand that keeps selling as the years go by. That is the kind of partnership we want to grow with you.

What would you like to build in Korea?

Share your products, brand introduction, and goals for Korea. We’ll discuss a suitable starting point and the local operations you need.

Or write to us directly

partner@glynlabs.com

Your details are sent to Glyn Labs by email to review and respond to your partnership inquiry.

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